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Waldo Turns 1!

Waldo Turns 1!

On this day last year, we shipped our first box of Waldo lenses to Richard in Merseyside (Richard – you didn’t know you were our first, but you were pretty special to us). One year on, we’re celebrating this milestone by taking a look at our ups, downs and round & rounds.

From skyscraping towers of NYC to remote regions of Scandinavia, there’s no denying we’ve travelled some distance in one year. But we’ll never forget where we started with you. For the last year, we’ve been travelling with you, exploring with you and waking up with you. Day in, day out – there’s no one we’d rather have had by our side throughout our first year. Thank you for choosing Waldo.

The last year has been an epic journey. In 12 months, we’ve found 11 brilliant people to make up the A team, we’ve found 500 ft more office space in London, we’ve found our feet in Europe, and most excitingly, we’ve found over 45,000 brilliant people like you who love wearing Waldo.

Let’s keep looking.

There’s still a way to go in completing our mission of delivering premium, affordable vision worldwide, but on the subject of sight – we’ve always had a strong vision. Since we shipped that first blue box, we’ve used your feedback to thoughtfully develop our product and service. We designed a brand new range of lenses and a UK-first, called Waldo Vitamin, launched in September. The following week, GQ told us that our new lenses were one of the best new grooming products in the world! Then we found out you rated us 5* on TrustPilot – the accolade that, to this day, we are most thankful for.

Last month, we built up our stock up and let down our sails down to reach the USA. And what a difference an ocean makes. We’re now a global company, doing global things. But don’t worry – wherever we are, we’ll always remember to write.

In our latest round of funding, our investors committed an additional £3.7 million towards our expansion. Every penny of this will go towards making mornings more exciting and fun for you.

So as our first year comes to a close, and over 45,000 of you are wearing Waldo around the world, we are delighted to say that it’s been an awesome year. We couldn’t have done it without you. Thank you!

Waving from London,



That’s right, it’s no secret – we offer a Free Trial to all new Waldo members.


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